Third-Party Applications
You can integrate third-party applications such as product reviews, geotracking, Facebook, and Google Pay with Salesforce B2C Commerce.
- Product Reviews
You can integrate a third-party product review application into Salesforce B2C Commerce. The Storefront Reference Architecture (SFRA) includes a product decorator function that you can modify to meet your requirements. - Geotracking
Salesforce B2C Commerce supports geotracking through the IP address customer lookup feature. - Apple Pay on the Web
Apple Pay on the Web can help convert mobile shoppers into mobile buyers. Apple Pay decreases friction in an ecommerce transaction, especially on iPhones, iPads, and Macs. Salesforce B2C Commerce supports Apple Pay on the Web Version 1. - Server-Side Activity Tracking for Facebook
Chrome and other major browsers are retiring support for third-party cookies, which negates the effectiveness of the current pixel-based tracking needed for the Facebook Dynamic Ads feature. To address this change, Salesforce now provides server-side activity tracking for Facebook. - Facebook Dynamic Ads Integration
Salesforce B2C Commerce's integration of Facebook Dynamic Ads allows merchants to quickly and easily get started using the Facebook Dynamic Ads product. - Instagram Shopping
You can use Instagram to acquire and interact with B2C Commerce customers. - TikTok for Business Integration
To enable centralization of product catalog synchronization and optimize audience engagement with TikTok users, integrate TikTok for Business with your SiteGenesis or Storefront-Reference-Architecture (SFRA) site.
Infocenter Retirement: On June 30, 2023, the Infocenter was retired, and documentation currently hosted on the Infocenter will be published to Salesforce Help, Commerce Cloud Developer Center, and Salesforce B2C Commerce Developer Documentation Resources. For more information, see the release note.