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Einstein Dashboard

You can use the Einstein Dashboard to review the performance of Einstein recommendations. The data can help you develop recommendation strategies that increase conversion and revenue.

The dashboard has metrics for average order value, adds to cart, and cart conversion, and shows Einstein recommendations over time.

By default, the dashboard displays a summary view across all sites, with the ability to review details by site. It also includes the ability to filter by site and date range.

Note: Data for the Einstein Dashboard has a 48-hour latency period, while the other dashboard reports have a 24-hour-latency period. Einstein performance data typically runs 2 days behind to allow for extra processing time due to the data volume.

Table 1. Dashboard Definitions
Term	Definition
Recommendation Name	Known as recommendation zone or Recommender in Einstein Data. A Recommender is always associated with one or more content slots.
Views	The number of times content slots associated with a recommender are shown to a site visitor in a given time period. It doesn't matter if the slot is rendered "below the fold". The content slot counts as a view if it is served on the page that the visitor views.
Clicks	Number of times the user clicks any product displayed in the content slot associated with a Recommender.
CTR	Click-Through-Rate measured as Clicks/Views
Adds To Cart	The number of distinct products added to a cart where that product was the first one to be clicked within a Recommender. The add to cart must occur in the same session or up to 7 consecutive days following the click event. Only products that were clicked, and added to the cart within consecutive 7 days are attributed to that Recommender.
ATC Rate	Add-to-Cart Rate measured as Add-to-Cart/Clicks.
Conversions or products purchased	The number of distinct products purchased, not orders placed, when the product is the first one clicked from within a Recommender. The purchase must occur in the same session or up to 7 consecutive days following the Click event.
Conversion Rate	Calculated as Conversions/Add-to-Cart.
Attributed Revenue	The merchandise value of a converted product. Note: Revenue is attributed to a recommender when: The add-to-cart event occurs in the same session or up to 7 consecutive days following the associated recommender click event. The checkout event occurs in the same session as the associated add-to-cart event or up to 7 consecutive days following the add-to-cart event. It is possible to see revenue associated with a recommender up to 14 days after the recommender click event.

Attributed Revenue

The Attributed Revenue report tracks, at the currency level, the daily monetary impact of products added directly to the cart and purchased from a recommendation slot on the page. A positive trend indicates that your recommendations influence revenue. A negative trend can indicate a need to modify your recommendation strategy.

To track revenue, the metric follows four Einstein attributable shopper events: recommender view, recommender product click, add to cart, and checkout. Revenue is only attributed to Einstein when the item is added to the cart within 7 days of the last Einstein recommender click, and checkout occurs within 7 days from the add to cart action.

For Example:

Day 1 Recommender View–Shopper A visits a sit page with a recommender for the XYZ t-shirt.
Day 1 Recommender Product Click–Shopper A clicks on the same recommender for the XYT t-shirt.
Day 7 Add to Cart–Shopper A adds the XYZ t-shirt to their cart.
Day 14 Checkout–Shopper A completes the checkout for the t-shirt.

In this scenario, the revenue for a completed order is attributed to Einstein on day 1, the last time Shopper A clicked the recommender for the XYZ t-shirt. Revenue is only attributed to Einstein when the item is added to the cart within 7 days of the last Einstein recommender click, and checkout occurs within 7 days from the add to cart action. It is possible to see revenue associated with a recommender up to 14 days after the recommender click event.

Click Through Rate

The Click Through Rate report plots, the percentage of Einstein recommendations that result in click throughs. The click through rate gives you insight into how customers receive recommendations. For example, a positive trend suggests your recommendations generate product interest.

Adds To Cart

The Adds To Cart report plots the number of items added to customer carts as a result of click-throughs on Einstein recommendations. You can use the add-to-cart data to evaluate the general success of recommendations over time. For example, a successful recommendation strategy shows a positive trend in add to cart rates.

Cart Conversion Rate

The Cart Conversion Rate report shows the percentage of recommendation clicks that result in purchased orders. A high conversion rate suggests a positive customer response to your recommendation strategy.

Performance by Recommendation

You can use the Performance by Recommendation report to evaluate the performance of individual Einstein recommendation. For each recommendation, the report lists the following metrics:

Clicks
CTR
Adds To Cart
Conversions
Attributed Revenue

You can use the report to evaluate how customers respond to a specific recommendation. For example, a recommendation with a high number of clicks but a low conversion rate can indicate a need to modify the recommendation target.

Value of Conversion

you can select a recommendation, listed in the Performance by Recommendation table, and review conversion data for that recommendation. For the selected recommendation, the table lists the recommendation name and the following metrics:

Views
Clicks
Cart Adds
Products purchased
Attributed Revenue

You can review conversion metrics for products targeted by the recommendation. For each product, the table lists the following metrics:

ID
Product Name
Views
Clicks
CTR
Cart Adds
ATC Rate
Products Purchased
Cart Conversion
Revenue Attributed