View Einstein Commerce Insights

Use Commerce Cloud Einstein Commerce Insights to perform shopper basket analysis.

When using Eistein Commerce Insights, keep the following in mind:

  • Commerce Insights captures the order and product feeds daily, but you can change the frequency.
  • Commerce Insights loads the previous week’s data (Sunday to Saturday of the previous calendar week). But you can view insights up to the past 30 days.
  • Product images aren't cached. If a product is out of stock or no longer offered, you can receive a missing image notification.
  1. (Optional) On the Commerce Insights page, select a category.
    The report uses the catalog feed’s category hierarchy, which is defined in Business Manager.
    Note: The report displays the top 50 items. To narrow down results or display specific items, navigate through specific categories.
  2. Select a date range for the report.

    The default is the previous week’s data from Sunday to Saturday.

    Note: If data is missing, the orange icon provides details.
  3. Select a metric to sort your data.
    • Baskets―The collection of all online purchases submitted by a uniquely identified customer within a calendar day (12:00 AM ET to 11:59 PM ET).
    • Sales―The online sales amount, excluding shipping and taxes, in the site’s default locale currency. The number does't include returned items or products purchased through other channels.
    • Units―The net sales units aggregated by product.