Salesforce B2C Commerce 24.7 > Merchandising Your Site

Analytics

The Reports & Dashboards app gathers, analyzes, and synthesizes data from your realm, and configures it into logical data sets called dashboards. You can use the Reports & Dashboards portal, to review your site's sales, product, promotion, technical, traffic and other data. Each dashboard presents analytics that help you identify trends over time.

The metrics in the Reports & Dashboards can help you identify trends and modify your storefront strategies. Focus on the correlation between metrics and finite numbers such as revenue and number of orders. The overall goal of using metrics is to identify trends over time.

Note: The Business Manager Analytic Reports are retired and are now called the Historical Reports. You can continue to use the reports for historical data for dates prior to January 1, 2021.
  • Commerce Cloud Tableau Connector
    The Commerce Cloud Tableau Connector facilitates access to your Commerce Cloud base metrics in Tableau. You can then use Tableau to generate customized analytic views of your data.
  • Generate an API Client ID for Datorama
    To connect your data to Datorama, you need to generate an API Client ID for Datorama.
  • Reports & Dashboards
    The Reports & Dashboards tool enables you to identify trends over time and to make smarter business decisions based on your Commerce Cloud data. Data is available for dates after January 1, 2017.
  • Gross Merchandise Value
    The Gross Merchandise Value (GMV) report provides GMV metrics of all transactions for goods and services in a calendar month.
  • Historical Reports
    The Business Manager Analytics reports are retired. As of January 1, 2021, the reports are no longer populated. Use these historical reports to review metrics published before January 1, 2021.
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Time to First Byte - PDF

Infocenter Retirement: On June 30, 2023, the Infocenter was retired, and documentation currently hosted on the Infocenter will be published to Salesforce Help, Commerce Cloud Developer Center, and Salesforce B2C Commerce Developer Documentation Resources. For more information, see the release note.