Additional AB Testing Resources

We've prepared some resources to help you optimize your experiences with a/b testing.

• B2C Commerce How to Run AB Tests: B2C Commerce guide for running A/B Tests with out-of-the-box functionality.
• B2C Commerce A/B Testing Strategy Guide: This guide walks through what can be tested with out of the box B2C Commerce A/B testing tools, a testing framework, how to read test results, and ideas for what to test.
• Commerce Cloud Platform Adoption Playbook: A/B Testing: Commerce Cloud playbook on AB testing
• Commerce Cloud - Device-Type Detection Best Practices: Guide explaining how device-type detection configurations become a statistical imperative when you are testing (A/B or multivariate) experiences whose delivery varies across device types.
• AB Testing - Creating a Test with Custom Script: Frontend development using custom scripting allows customers to extend their usage of Commerce Cloud A/B Testing functionality for more advanced tests like user interface changes, experience changes, and process changes. This document explains how you approach A/B Testing with custom scripting.