Commerce Cloud Einstein Do-Not-Track Impact
When shoppers donβt consent to tracking, how Einstein functionality is affected can vary, depending on the feature.
This table describes the impact to using do-not-track (DNT) cookies for Einstein product recommendations.
Recommender Strategies |
Impact |
Result |
---|---|---|
Recent top selling |
Works |
You can still serve recommendations to the shopper, but the shopperβs purchase activity isnβt used to improve strategy recommendations. |
Shoppers who viewed also viewed |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Shoppers who viewed ultimately bought |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Shoppers who bought also bought |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Product affinity algorithm |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Recent most viewed |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Complete the Set | Works | Complete the Set recommendations function as expected. Do-not-track cookies have no impact on Complete the Set recommendations, because they aren't personalized to individual shopper activities. |
Recently viewed |
Doesnβt work |
Do-Not-Track disables activity tracking, so you canβt follow a shopperβs recently viewed activity. |
Real-time personalized |
Doesnβt work |
Do-Not-Track disables activity tracking, so you canβt follow a shopper's behavior and personalize recommendations. |
This table describes the general impact for Einstein Commerce Insights and Einstein Search Dictionaries.
Einstein Commerce Insights | Einstein Commerce Insights still displays results, excluding the data of shoppers who have opted out. |
Einstein Search Dictionaries | Einstein Search Dictionaries continues to work. Search queries from a Do-Not-Track shopper arenβt used to suggest recommendations. |
This table describes the impact to using DNT cookies for Einstein Predictive Sort.
Configuration |
Impact |
Result |
---|---|---|
Predictive Sort as only Attribute |
Doesnβt work |
If a merchant uses only Predictive Sort as a sorting rule, the fallback sorting order is equivalent to product indexing order in the search index. The same sorting order occurs when there are no sorting rules on a page. |
Predictive Sort as one of several attributes in the sorting rule |
Works |
The Predictive Sort attribute is effectively ignored. |
Predictive Sort as part of a Dynamic Attribute |
Works |
The calculation occurs as normal but the Predictive Sort score is omitted. |
To mitigate do-not-track risks for Predictive Sort, best practice is to include Predictive Sort in an existing dynamic sorting rule. This method includes the sorting rule as a combination of different attributes.
For example, the sorting rule is weighted with data. For example, this data can include text relevancy on keyword search results pages, or active data on category grid pages.
This table describes the impact to using DNT cookies for Einstein Search Recommendations.
Type of Recommendation |
Impact |
Result |
---|---|---|
Popular searches |
Works |
You can still serve recommendations to the shopper, but the shopperβs activity isnβt used to improve strategy recommendations. |
Recent searches |
Doesnβt work |
Do-Not-Track disables activity tracking, so you canβt follow a shopperβs recently viewed activity. |
Suggested searches |
Doesnβt work |
Depends on recent searches. |