Salesforce B2C Commerce 24.7 > Commerce Cloud Einstein > Commerce Cloud Einstein Privacy and Consent > Commerce Cloud Einstein Consent Management

Commerce Cloud Einstein Do-Not-Track Impact

When shoppers don’t consent to tracking, how Einstein functionality is affected can vary, depending on the feature.

Note: Overall functionality impact relates to the number of shoppers who opt out of tracking.

This table describes the impact to using do-not-track (DNT) cookies for Einstein product recommendations.

Recommender Strategies	Impact	Result
Recent top selling	Works	You can still serve recommendations to the shopper, but the shopper’s purchase activity isn’t used to improve strategy recommendations.
Shoppers who viewed also viewed	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Shoppers who viewed ultimately bought	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Shoppers who bought also bought	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Product affinity algorithm	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Recent most viewed	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Complete the Set	Works	Complete the Set recommendations function as expected. Do-not-track cookies have no impact on Complete the Set recommendations, because they aren't personalized to individual shopper activities.
Recently viewed	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper’s recently viewed activity.
Real-time personalized	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper's behavior and personalize recommendations.

This table describes the general impact for Einstein Commerce Insights and Einstein Search Dictionaries.

Einstein Commerce Insights	Einstein Commerce Insights still displays results, excluding the data of shoppers who have opted out.
Einstein Search Dictionaries	Einstein Search Dictionaries continues to work. Search queries from a Do-Not-Track shopper aren’t used to suggest recommendations.

This table describes the impact to using DNT cookies for Einstein Predictive Sort.

Note: When shoppers don’t consent to tracking, a Predictive Sort score isn’t calculated.

Configuration	Impact	Result
Predictive Sort as only Attribute	Doesn’t work	If a merchant uses only Predictive Sort as a sorting rule, the fallback sorting order is equivalent to product indexing order in the search index. The same sorting order occurs when there are no sorting rules on a page.
Predictive Sort as one of several attributes in the sorting rule	Works	The Predictive Sort attribute is effectively ignored.
Predictive Sort as part of a Dynamic Attribute	Works	The calculation occurs as normal but the Predictive Sort score is omitted.

Note:

To mitigate do-not-track risks for Predictive Sort, best practice is to include Predictive Sort in an existing dynamic sorting rule. This method includes the sorting rule as a combination of different attributes.

For example, the sorting rule is weighted with data. For example, this data can include text relevancy on keyword search results pages, or active data on category grid pages.

This table describes the impact to using DNT cookies for Einstein Search Recommendations.

Type of Recommendation	Impact	Result
Popular searches	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Recent searches	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper’s recently viewed activity.
Suggested searches	Doesn’t work	Depends on recent searches.