Best Practices for Active Merchandising

Consider the following best practices when implementing active merchandising.

• Only use active data attributes for their intended use.
• Because inappropriate tagging, to collect different information than specified can violate privacy agreements, be careful when tagging multiple attributes.
• Don't over-tag pages to try to collect additional information because it can negatively affect performance.
• Supply data for all attributes if you use the feature. Some attributes are used to calculate other attributes, so failing to supply values for them can cause irregular sorting.