Search Engine Optimization
Search Engine Optimization (SEO) focuses on increasing non-paid search engine results for your site. Utilizing both creative and technical elements, you can improve search engine ranking and awareness, with the goal of driving more traffic to your site. External search engines (for example, Google) assign lower ranking to lengthy URLs with non-relevant keywords, multiple directory layers, and parameters.
We recommend viewing the SEO Workflows within Commerce Clouddiagram, and the SEO Platform Adoption Playbook.
There are several tasks before and after you create your sitemap that must be done to optimize your site for the organic (unpaid) results of external search engines.
Site Design Checklist
Task | Role |
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![]() See the Commerce Cloud Keyword Mapping Worksheet for additional information. |
Developer |
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Developer |
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Developer |
![]() See Site Performance for more information. |
Developer |
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Developer |
Site Configuration Checklist
The first four tasks described in the checklist must be performed in the order described for the remaining steps to work correctly.
Task | Role |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
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Developer |
Deployment Checklist
You must have completed all of the tasks in the site configuration checklist before starting the deployment checklist.
Task | Role |
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Merchant |
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Merchant |
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Merchant |
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Merchant |
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Developer |
Add a robots.txt file to control portions of the site you don't want search engines to index. Robots.txt can include non-html resources that could cause problems with indexing. |
Developer |
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Developer |
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Developer |
Maintenance
After deployment, you must regularly undertake the following tasks.
Task | Role |
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Merchant |
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Merchant |
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Merchant |
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Merchant |
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Merchant |