Promotion Data Subject Areas
Promotion Insights—Evaluate the performance of your promotions. For example, you can identify your top-three promotions by customer registration type, look for correlations with promotion classes and source codes, or visualize the link between promotion class and revenue.
| Attribute (Dimension) | Description |
|---|---|
| Order Placed Date | Calendar date when an order is placed |
| Site Name | Name of the site where an order is placed |
| Order Channel | Channel from where an order originates Channels include Storefront, Endless Aisle, and Customer Service Center. |
| Business Channel | Business channel from where an order originates The business channels are B2C or B2B. |
| Device Type | Device type used to place an order |
| Customer Type | Customer type: New or Returning Returning customers have placed one or more registered orders. |
| Customer Registration | Site registration status of a customer
|
| Local Code | Site locale code |
| Local Name | Site locale name |
| Realm Currency | Reporting currency used for all currency measures |
| Product ID | Product ID |
| Product Name | Product name |
| Product Bundle | True if the product is a product bundle |
| Base Product | True if the product is a base product |
| SKU ID | Product SKU ID |
| SKU Name | Product SKU name |
| Promotion ID | Promotion ID |
| Promotion Name | Promotion name |
| Promotion Class | Promotion class
The class includes Order, Product, and Shipping |
| Campaign ID | Campaign ID |
| Coupon ID | Coupon ID |
| Metric (Measure) | Description | Type |
|---|---|---|
| Units Sold | Number of units sold This metric is available only at an individual promo level. Due to double counting, it can’t be aggregated. | Units |
| Revenue Impact | Value of goods and services discounted by the promotion
Note: When a shopper applies multiple promotions to an order, the value of the
affected goods and services is prorated uniformly between the promotions. Prorating
ensures that the same revenue isn’t attributed to more than one promotion.
|
Currency |
| Orders Placed | Total number of orders
This metric is available only at an individual promo level. Due to double counting, it can’t be aggregated. |
Units |
| Uses | Number of times that a promotion is used | Count |
| Promotional Order Discounts | Sum of all order class promotion discounts | Currency |
| Promotional Shipping Discounts | Sum of all shipping class promotion discounts | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |