Salesforce B2C Commerce 24.7 > Merchandising Your Site > Analytics > Historical Reports

Historical Reports Metrics Definitions

The Business Manager Analytics reports are retired. As of January 1, 2021, the reports are no longer populated.

To access current data with advanced analytics and reporting capabilities, use the Reports & Dashboards Reports & Dashboards.

This page describes the metrics elements as defined and used in the Salesforce B2C Commerce Historical reports.

Note: When a site supports multiple currencies, active data raw values are collected across all sessions, regardless of session currency. B2C Commerce converts currency values into the site's default currency. The legacy reports described on this page reflect the converted values.

Terms and Definitions

These are general terns and their definitions.

Term	Definition
A/B testing (visit-based)	A visit can take part in A/B testing with one or more tests. Each test has a name and several segments (for example, name FastCheckout and segments one step and two step). The base number is the total number of visits. The A/B test result number is the sum of all visits that took part in a certain test and test segment. A visit can be part of multiple segments within a test and can take part in multiple tests at once. It will be counted for all tests in which it took part.
Basket / Cart	A basket or cart is a shopping cart created by a user during an add to cart operation. A visit can have zero or more carts (usually zero or one cart). Multiple carts occur when a user has checked-out a cart but continues to use the open visit and creates another cart. Each cart has a unique identifier and is counted separately. The counting time is the start time of the visit. A cart is counted multiple times when the cart spans two or more visits (persistent cart feature). For example: A customer goes to iDemand.com, thus creating a visit or session. The session ID is 1234 with time stamp March 20, 2015 12:20:37. The customer adds a product to a cart. The new cart has Cart ID 99999 with time stamp March 20, 2015 12:24:19. The customer doesn't check out the cart but leaves the store, ending the visit/session. At 20:56:44 in the evening, the customer returns. Because the customer allows cookies, the cart still exists. The system detects this, counts the cart as a new cart, and sets the time stamp of the cart to the time stamp of the new visit/session, that is, March 20, 2015 20:56:44. The customer adds one more product, checks-out and leaves. The end result is two visits, two carts and one checkout.
Buyer	A customer who has an account in the store, and who has made at least one purchase.
Checkout	The process of ordering what is in the cart. This process can be stopped at any time and doesn't necessarily end with an order. A visit can have more than one checkout process for the same cart. Each checkout is counted separately. The counting starts from the start time of the visit.
Customer	A buyer; a visitor who registered an account in the storefront and who might or might not have made a purchase.
External search	Any search that led to the storefront, regardless of source. Phrases are not separated or reordered. B2C Commerce maintains a list of recognized search engines. If you know of a search engine that should be added to the list, contact Commerce Cloud Support.
IP address	The IP address of the sender of the request. The real IP address of the sender can be masked by proxies or network address translation.
Order	The final result of a completed checkout process. Each order is counted separately. The order time is the start time of the visit. A visit can have more than one order (that is, a new cart for each order). All reports use orders as they were captured by B2C Commerce at the time they were placed. Any subsequent changes to orders are not captured by B2C Commerce.
Page request	An `http-request` to the system. Only HTML requests are counted, no media requests (for example, images, CSS, or Flash) are counted. This is also called a page hit.
Product	An item with a unique ID (SKU). Each variation of a product is a product while individual options of a product are not a product.
Quantity	The number of items sold of a specific product.
Referrer	When visiting a web page, the referrer or referring page is the URL of the previous web page from which a link was followed. More generally, it's the URL of a previous item which led to this request. The referrer of an image, for example, is generally the HTML page on which it's to appear.
Registered buyer	A registered customer who has made at least one purchase.
Revenue	The sum of all merchandise totals, including shipping and tax.
Robot	Also known as a web crawler or spider; a program that browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. A list of recognized robots is maintained by B2C Commerce.
Runtime	Time needed to deliver a response back to the client. This includes the time needed by B2C Commerce to create and send the response.
Search	Any search performed in the storefront. A search can contain one or more search words. For example Apple iPod represents one search and one search phrase. Phrases are not separated into single words or reordered. For analytics, only the 10,000 most recent search phrases are used.
Unique page	A unique B2C Commerce URL, for example, /Link-Category?catalog=StandardCatalog&name=226.
Unregistered buyer	An unregistered user who makes a purchase. Given the nature of being unregistered, the same user will be counted for each purchase.
User agent/browser	The client application used with a particular network protocol. The phrase is most commonly used in reference to those that access the World Wide Web. web user agents range from web browsers to search engine crawlers (spiders), screen readers and Braille browsers. When internet users visit a web site, a text string is generally sent to identify the user agent to the server.
Visit	A session by a registered/unregistered person or robot as indicated by a unique session ID that spans all requests. The start time of the visit determines the time of the count. If a visit spans more than 1 hour or day, it's counted once for its start time (time and date). All registered and unregistered visits are listed separately in certain reports. All non-customer visits are listed separately in certain reports. The start time of a visit is also the start time for all subactivities, such as orders, checkout, and carts. For analytics, only the first 1000 requests are counted. The limit prevents robots from biasing reports. The maximal lifetime of a visit is determined by the session ID lifetime. The B2C Commerce Web Server session ID lifetime is currently set to 6 hours (security) and the session expiration (application server) session timeout is set to 30 minutes (resource and run-time performance). The session timeout is fired if a session is inactive for this period of time (there are no requests during this time). A session times out after 6 hours even if the session is active. A new session is automatically created and all active entities are recounted.
Visit duration	The time between the first request that started the visit and the full delivery of the last request of the visit.
Visitor	A visitor to the storefront, registered or unregistered.

Historical Conversion Report

Because carts and checkouts can occur multiple times, the conversion report can have unexpected values when using the B2C Commerce metrics. These metrics relate to the Conversion report:

Visits Conversions

Visits to shopping carts: the percentage of visits that created at least one shopping cart.
Visits to checkouts: the percentage of visits that started at least one checkout.
Visits to orders: the percentage of visits that created at least one order.

Order Conversions

Carts to orders: the percentage of carts that were ordered from the total cart count.
Checkouts to orders: the percentage of checkouts that created at least one order.

Cart Conversion

Carts to checkout: the percentage of carts that started at least one checkout.

Historical Purchase Report

These metrics relate to purchases:

Orders and Revenues

Lists total orders and revenue (lead currency gross price).

Average Revenues

Average revenue per order: the total revenue divided by the total number of orders.
Average revenue per visit: the total revenue divided by the total number of visits.

Average Orders

Average orders per visit: the total number of orders divided by the total number of visits
Average orders per shopping cart: the total number of orders divided by the total number of shopping carts.

Ordered Products

Lists the total products sold, total quantity sold and total revenue.

Historical Catalog Report

This metric relates to the catalog.

Ordered products: lists total products sold, total quantity sold and total revenue

Historical Search and Navigation Report

These metrics relate to search and navigation.

Top Search Terms

The total searches performed.
Searches with results: the percentage of searches that returned one or more results.
Searches without results: the percentage of searches that returned no results.
Unique search phrases with results: the total number of unique search phrases within the total searches that returned one or more results.
Unique search phrases without results: the total number of unique search phrases within the total searches that returned no results.
Lists the top search phrases found and the top search phrases not found.

Search engine Hits

These metrics relate to search engine hits:

The total external searches leading to the site.
Unique external search phrases: the total number of unique external search phrases that led to the site.
Unique count of external search engines: the total number of unique external search engines that led to the site.
Lists the top external search phrases found and the top external search engines.

Historical Customer Reports

These metrics relate to customers:

Customers and Buyers

Number of new customers: the number of users (visitors) who have registered.
Number of new buyers (customers): the number customers who are first time buyers.
Number of unregistered buyers: the number of unregistered buyers. Given the nature of not being registered, each purchase is counted.
Lists of total number of customers.

Historical Traffic Reports

Traffic metrics relate to client navigation.

Top pages: a list of all URLs relative to the pipeline start node.
Top referrer by host and URL: a list of referrers to the storefront, excluding internal referrers (inside the domain) and robots.
Top user agents: a list of the user agents used to access the system, excluding known robots.
Top robots: a list of known robots that crawled the system.
Top IP addresses: a list of IP addresses that sent requests to the system, including robots and user clients.
Total requests: the number of requests to the system from robots and user clients.
Request runtime: the average time the system required to deliver a response. This is listed for robots and user clients separately.
Note: Runtime is defined as the time from receiving the request until delivery of the last byte.
Total visits: the total count of visits listed for robots and user clients. Also listed is the total and average visit duration.
Visit duration: a list of the number above for user clients only.
Note: Visit duration is defined as the time from receiving the first request until full delivery of the last request for the visit.
Filtered IP addresses: a list of the filtered IP addresses and the total count of requests coming from them. B2C Commerce Analytics can apply a filter to the IP addresses sending the requests, and you can define an IP range upon request. However, no filter is typically applied except to filter out the analytics testing requests.
Note: This filter is configured to filter out requests before any other statistic; this means that the requests and visits from these IP addresses will be fully suppressed.

Historical A/B Testing Report

This report is ordered by test and test segment name. This test lists:

The total number of visits in the reported time period and afterwards, the number of visits in this test.
Total column: the numbers of all visits in this test (visits caused by robots are excluded).
Each segment column: the number of visits in a segment.
Visits to shopping carts: the ratio between the total number of carts and the total number of visits. This number can be over 100%.
Visits to orders: the ratio between the total number of orders and the total number of visits.
Average revenue per order: the total revenue divided by the total number of orders.