Salesforce B2C Commerce 24.7 > Merchandising Your Site > Search Engine Optimization > URL Syntax

SEO Support URL Syntax

The SEO Support module is deprecated and scheduled for removal in a future release. Salesforce recommends that you use the URL Rules module to optimize your storefront URLs.

This topic is based on the following URL example:

http://www.mystore.com/Software/G,default,sc.html

The following table illustrates the SEO URL generation pattern if search-friendly URLs are enabled and the merchant does not specify a pattern:

URL part	Example Description	Example
Protocol	Protocol	`http`
Host name	Host or domain name which needs to be defined under Site > SEO >Aliases	`www.mystore.com`
URL pattern	The content or pattern you supply for the URL pattern. This example uses the Salesforce B2C Commerce default pattern for a Category page, which is the pageURL attribute or displayName attribute for the category.	`Software`
Identifier	Set by the pageID, categoryID, or contentID, depending on the URL. In this case, it refers to the category ID of G.	`G`
Locale	Defines the locale, such as default or EN_US	`default`
Mapping identifier	Describes the pipeline to be used to get the desired content	`sc`
Page file extension	html file extension	`.html`

Alternative URL Encoding for Search-Friendly URLs

To use an alternative to the standard UTF-8 encoding, you must specify the _ie parameter as part of a query string for the URL. For example:

http://shop.com/foobar/sch%F6rm,default,pd.html?_ie=iso-8859-1

In this example, the product ID includes an encoded German umlaut "ö", which is encoded using ISO-8859-1.