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Analytics Reporting Integration

Salesforce B2C Commerce provides robust storefront Analytics that can help make your storefront more successful.

To provide these Analytics, B2C Commerce records storefront events–for example, orders entered by consumers. We don’t record events outside of B2C Commerce, such as order cancellations, order modifications, or returns performed off-line. Storefront event data is collected using the isobject tag. Data for your realm is available in the Reports & Dashboards.

  • Analytics Reporting Events
    Salesforce B2C Commerce supports 2 Analytics reporting events.
  • Analytics Reporting URL Patterns
    Each Analytics event corresponds to a URL pattern. The pattern begins with a call to the ReportingEvent-Start endpoint, followed by a collection of URL parameters for each event. The SFRA and SGJC reference applications use different techniques to construct the URLs.
  • Analytics Reporting Integration in SFRA
    To record Analytics events in SFRA, you construct the corresponding URL patterns by calling helper methods in the reportingUrls.js module. Each of these helper methods constructs URLs and returns an array of URLs. This array is then passed as a variable (pdict.reportingURLs) to the template reportingUrls.isml.
  • Analytics Reporting Integration in SGJC
    To record Analytics events in SGJC, you must add certain templates to your application. These templates call B2C Commerce processes that capture the data and report on it via the Business Manager user interface.

Infocenter Retirement: On June 30, 2023, the Infocenter was retired, and documentation currently hosted on the Infocenter will be published to Salesforce Help, Commerce Cloud Developer Center, and Salesforce B2C Commerce Developer Documentation Resources. For more information, see the release note.