Configure SEO URLs
Optimizing site URLs for search engines improves user experience, rankings, linking functionality, and greatly increases site traffic.
If you are creating a site, URL Rules are automatically enabled and can be configured if you have permissions to the URL Rules module. Salesforce recommends configuring and testing URL Rules on a Sandbox before exporting them to Staging and replicating them to Production.
The maximum length of a storefront URL is 1800 characters. URLs that exceed this limit are shortened, but will still be valid and unique. In particular, product and content URLs will still contain the product or content ID.
The maximum number of configurable enabled URL search refinements is 30. The maximum number of enabled URL search refinements for a category/folder is 5.
To provide a different order of refinements in different locales, you can enable URL search refinements for specific locales. To exclude certain URL search refinements from being crawled by search engines, you can configure a locale specific constant to be added to the URL path. This constant can be used in a robot file to prevent further crawling.