Salesforce B2C Commerce 24.7 > Merchandising Your Site > Search Engine Optimization > URL Redirects

Automatic 301 Redirects

A 301 redirect is the HTTP status code for a permanent URL redirection that also passes page ranking power to the redirected page. In most instances, a 301 redirect is the best method for implementing redirects in your storefront.

Salesforce B2C Commerce handles requests for URLs that have changed by determining whether the URL is an SEO URL and if the URL matches the expected SEO URL for the product. If the URL has changed, B2C Commerce automatically creates a 301 redirect, which preserves page rankings for products and content, even if their properties change.

Note: If you remove a product or content item, no redirect is created and it's possible to redirect the customer to a different page. See Creating a Redirect from a B2C Commerce URL.
Note: SEO-friendly URLs (deprecated search-friendly URLs) use text properties of products and content. If you change these properties, the URL changes.

Out-Dated Storefront URL Mappings

Out-dated storefront URL mappings are handled as follows:

  • Product/Content: if a request with an SEO URL references a product or content that isn't up-to-date because the mapping syntax changed recently (or the URL path was changed manually), the URL automatically redirects to the current product/content URL mapping. This is achieved by using the mandatory product/content ID part in the URL path and works for all instance types.
  • Category/Folder/Pipeline: requests that are mismatched regarding the configured trailing-slash are automatically redirected. Out-dated URL redirect mappings are only enabled for Staging and Production instances. See URL Archive.

Search Refinement URLs

To avoid duplicate content, the automatic HTTP 301 redirect handling for search refinement URLs redirects out-dated URL mappings to the current URL mapping, for the following cases:

  • URL contains an unmapped and enabled URL search refinement in the query string, for example, /shoes/?prefn1=color&prefv1=blue redirects to /blue/shoes/.
  • URL contains multiple URL search refinement mappings with incorrect order, for example, /blue/abrand/shoes/ redirects to /abrand/blue/shoes/.
  • URL contains multiple URL search refinement values with incorrect order,for example, /second-refinement|first-refinement/electronics/ redirects to /first-refinement|second-refinement/electronics/.
  • URL doesn't contain a configured constant, for example, /abrand/blue/shoes/ redirects to /abrand/constant/blue/shoes/.
  • URL contains the Search-Show pipeline alias but is configured to be excluded, for example, /abrand/blue/search/ redirects to /abrand/blue/.

Related Links

URL Redirects

Configuring 301 HTTP Redirects for Legacy URLs

Infocenter Retirement: On June 30, 2023, the Infocenter was retired, and documentation currently hosted on the Infocenter will be published to Salesforce Help, Commerce Cloud Developer Center, and Salesforce B2C Commerce Developer Documentation Resources. For more information, see the release note.