Salesforce B2C Commerce 24.7 > Merchandising Your Site > Analytics > Reports & Dashboards

The Dashboards

You can use the Reports & Dashboards to drill into insights on sales, products, promotions, site traffic, and other aspects of your B2C Commerce sites.

Main Dashboard
The Home dashboard shows a quick snapshot of key operating metrics including revenue, orders, products, and promotions.
Sales Dashboard
The Sales dashboard shows sales metrics that you can filter to fit your analytic needs.
Products Dashboard
Use the Products dashboard to review metrics about your top-selling products and gift certificates. Product and gift certificate matrices show under separate tabs on the dashboard.
Product Details Dashboard
The Product Detail Dashboard shows data and reports for an individual product ID.
Products Gift Certificate Dashboard
Use the Gift Certificate dashboard to analyze how your site generates revenue through gift certificate sales.
Promotions Dashboard
Use the Promotions Dashboard to evaluate promotion performance or individual promotion results.
Promotions Detail Dashboard
The Promotion Detail Dashboard shows data and reports for an individual promotion.
Promotions Source Code Dashboard
The Promotions Source Code Dashboard is a single point source for all source code data.
Promotion Conversions Dashboard
The Promotion Conversion dashboard gives you insights about the performance of the promotions that you display on your storefront. You can use the dashboard to evaluate the effectiveness of your promotion strategy. You also can identify the promotions that convert site traffic to revenue and the promotions that underperform.
Promotions Dashboard Metric Definitions
Use the Promotions Dashboard to evaluate promotion performance or individual promotion results. The Promotions Dashboard shows you reports on the Most Used Promotions, Total Promotion Discount, Promotion Combination, the Average Order Discount, Used by Promotion Class and Revenue Impact by Promotion Discount.
On-Site Search Top Search Dashboard
The On-Site Search–Top Search dashboard reflects how customers use search on your storefront. The metrics provide an accurate view of the frequency of search and the use of search terms.
Search Conversion Dashboard
The Search Conversion Dashboard reflects how customer searches translate to orders and revenue.
Traffic Dashboard
The Traffic dashboard shows data about the visitors to your site.
Shopper Journey Dashboard
You can use the Shopper Journey dashboard to evaluate how shoppers move from site visit to order conversion. The dashboard is available as a selection on the Traffic Report tab.
Einstein Dashboard
You can use the Einstein Dashboard to review the performance of Einstein recommendations. The data can help you develop recommendation strategies that increase conversion and revenue.
Inventory Dashboard
Use the B2C Commerce Inventory Dashboard to tracks inventory movement, in the Salesforce Omnichannel Inventory (OCI) service, by stock keeping unit (SKU). The metrics provide a view of your inventory that you can use to maintain inventory that meets customer demand.
Technical Dashboard
The Technical Reports dashboard gives you insights about your site’s server-side technical operations data, including pipelines and controllers.
Technical OCAPI Dashboard
The Technical OCAPI Dashboard provides insight into your site’s OCAPI requests. The report metrics are updated daily. All times are in GMT.
Technical Salesforce Commerce API (SCAPI) Dashboard
The Technical SCAPI Dashboard provides insight into your site’s SCAPI requests. The report metrics are updated daily. All times are in GMT.
Reports & Dashboards: Real-Time Performance
All users can view live sales metrics, such as the number of orders and baskets created.
Reports & Dashboards CSV File Reference
You can download many of the Analytics reports as csv files. The csv files show the report data in a different format. This reference describes each csv file.