Product Recommendations
Use the Commerce Cloud Einstein Self Deployment tool to implicitly generate recommendation for products.
Note: B2C Commerce considers this approach to be the best practice.
Product recommendations are dynamically generated using Commerce Cloud Einstein. You can think of product recommendations as implicit recommendations―in contrast to explicit recommendations that directly link objects together. Data is collected by Commerce Cloud Einstein, which uses machine-learning models to analyze the data and generate product recommendations.
Product recommendations are presented to shoppers as lists of product IDs. Einstein uses business rules―called recommenders―to control how these lists are rendered and presented.