Set Up Server-Side Activity Tracking for Facebook
If you inject the Facebook pixel using B2C Commerce, you can set up server-side tracking for Facebook.
Note: The Commerce Cloud server-side activity tracking for Facebook is only
applicable to instances that use B2C Commerce to inject the Facebook pixel.
Commerce Cloud Activity Tracking for Facebook is not adaptable to third-party
tracking solutions that implement custom events to Facebook. Because custom events
implemented by a third-party tracking solutions are not know to B2C Commerce,
using the b2c commerce server side tracking is not a like for like replacement to the
third party tracking.
When server-side activity tracking for Facebook is enabled in Business Manager, B2C Commerce uses the existing Commerce Cloud Einstein tracking that collects shopper activities. Commerce Cloud Einstein data is converted to the Facebook format and sent server-side to Facebook.
Note: Before you can enable server-side activity tracking, you must:
- Create a Facebook Business Manager Account
- Enable Commerce Cloud Einstein tracking
- Integrate your B2C Commerce instance with Facebook