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The Key to Growth: Knowing How Much You Don’t Know

My SFCC Journey -  4 minutes read

The Key to Growth: Knowing How Much You Don’t Know

Growth in Salesforce Commerce Cloud means recognizing how much you don’t know. From B2C to D2C, keep learning and stay ahead in the eCommerce game.

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The Story of the Failed Project

My SFCC Journey -  3 minutes read

The Story of the Failed Project

Discover why some eCommerce projects fail before launch and what you can learn from them. Avoid costly mistakes in Salesforce Commerce Cloud (SFCC).

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My Journey into Salesforce: From Web Developer to Speaker at the Mobile World Congress

My SFCC Journey -  4 minutes read

My Journey into Salesforce: From Web Developer to Speaker at the Mobile World Congress

From freelancer to Salesforce speaker: my journey into SFCC and my talk at Mobile World Congress 2025.

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A Commerce Cloud store... with NO checkout? 🤯

My SFCC Journey -  2 minutes read

A Commerce Cloud store... with NO checkout? 🤯

A Salesforce Commerce Cloud store… without a checkout? Sounds crazy, but it’s real. Discover why some businesses do this and if it actually makes sense.

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This mistake can kill your project before you even start

My SFCC Journey -  2 minutes read

This mistake can kill your project before you even start

Avoid costly mistakes in Salesforce Commerce Cloud by guiding your design team early. Learn how to prevent misalignments and extra development work.

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The Bold Decision That Shocked My CTO

My SFCC Journey -  2 minutes read

The Bold Decision That Shocked My CTO

How I fixed a failing Salesforce Commerce Cloud project by making a bold decision no one else dared to take. Learn why separating cartridges saved us from disaster,

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Let me tell you a story.

My SFCC Journey -  3 minutes read

Let me tell you a story.

We're going back to June 2019. At that time, I was working as a Senior Backend Developer in Commerce Cloud, on a huge project. Not big. Huge.

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