The Story of the Failed Project

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Now, let’s talk about something that many developers—myself included—have faced:
💣 Working on a project for months, even years, only for it to be canceled before launch.

Frustrating, right? 🤯

The "Perfect" Plan That Never Launched

A company with an in-house eCommerce platform—built by their own dev team, with their own infrastructure—decided to migrate to Salesforce Commerce Cloud (SFCC).

✅ Contracts were signed.
✅ Licenses were purchased.
✅ The project kicked off.

My team and I worked on it for over a year. We held countless discovery meetings, defined product catalogs, set up integrations with SAP, payment gateways, and logistics, and even planned a full site redesign. Since they already had an online store, we also had to handle SEO migration to avoid losing traffic.

At first, everything seemed fine. But over time, a sense of doubt started to emerge.

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The Growing Doubts 😬

If you’ve worked with SFCC, you know it comes with certain limitations. Yes, customization is possible, but it's not the same as having full control over your own platform.

This company was used to instant changes ⚡. Their dev team could implement any feature, anytime, without restrictions. But in SFCC, things take time. There are quota limits, object restrictions, and platform rules that must be followed.

During meetings, I could sense hesitation. They weren’t fully comfortable with the platform. I suspect they were asking themselves:

❓ Why does everything take so long?
❓ What if we want to completely change the site for the holiday season?
❓ Why can’t we do things exactly as before?

Then, one day—just like that—they pulled the plug.

A Year of Work… Gone 💀

From one day to the next, the entire project was canceled. They decided to stick with their original platform.

I don’t know what happened at the executive level. But I do know that we spent over a year building something that never launched.

And this wasn’t the only time I saw this. In another company, a team worked on a new product for over three years—an MVP that was supposed to launch quickly. But instead of going live, they kept adding more and more features until the whole project collapsed under its own weight. It was never released.

The Hidden Cost of Canceled Projects

🚀 The satisfaction of seeing your work in action.
🏆 The pride of showing your family and friends what you built.
📂 The experience to put in your portfolio.

When a project doesn’t launch, it’s like it never existed.

The Lesson: Ship Fast, Iterate Faster 🔥

If you’re building something new, release it as soon as possible. Get real feedback from users. Improve it step by step. That’s how successful products are made.

👀 What do you think? Have you ever worked on a project that never saw the light of day?

💡 And if you’re looking to master Salesforce Commerce Cloud D2C, check out the new Quick Start Guide!
📌 Get started today: https://www.sfcclearning.com/course-detail/sfcc-d2c-quick-start-guide/19116

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